Conference Agenda

Advertising: Modernization That Fuels Monetization


Monday, May 17th

State of Advertising
Hear from Jeff Shine, the President of Naviga, as he gives an update on the state of the advertising business. Amongst the discussion points will be - current trends and how Naviga is addressing them, product roadmap, new capabilities and the acquisition of Miles 33.
Speaker: Jeff Shine

What's New In Digital
The world of digital advertising is changing all the time. Find out how Naviga Ad is updating to help you take charge of the changes.
Speaker: Wayne Burrows
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What's New In Print
Print is still the foundation of your business, and Naviga knows that you have to find ways to streamline this element of your business. Find out what's new in Naviga Ad to provide you the most efficiency for your print publications.
Speaker: Kelly Smith

Tuesday, May 18th

Naviga Ad Production Workflow
Looking for an easier way to manage the ad creation process? Naviga Ad has your answer. Learn more about our integration to InDesign for building ads and Naviga Plan for layout the publication.
Speaker: Kelly Smith

Moving From Classic to Digital First
If you are using the classic version of Elan Advertising, this is a chance to learn about what is new and different in Naviga Ad; and find out more about what a migration project would mean for your organization.
Speaker: Wayne Burrows

Innovations in Advertising - Customer Panel Discussion
Hear from your peers on how they are changing their approach to advertising and expanding their offerings to meet their customers' needs.
Speakers: Donna Beasley, Deanna Fox, Kelly Greeby, Alicia Pettigrew
Farm Journal Case Study
Farm Journal recently implemented Naviga Ad for their OMS. Hear firsthand what drove their decision and how they chose to configure the software to meet their business goals.
Speakers: Donna Beasley, Chris Prinos, Courtney Yuskis

Wednesday, May 19th

iConnect Intros & Expectations
Join us as we kick off the iConnect portion of our conference and learn what to expect. Share with others what you expect to take away from the conference.
Speaker: Jennifer Smallwood

Live Demonstration of Naviga Ad - CRM and Order Management
You've heard about it. Now see the system in action. Attend this session to see an overview of the CRM capabilities and order management features.
Speaker: Donna Beasley, Kelly Smith

Live Demonstration of Naviga Ad - Billing and Credit
An easy way to manage your customers and schedule advertising is important, but you also have to make sure you can get paid for that advertising. An integrated billing and credit system is crucial to ensure that everyone is dealing with updated and accurate information.
Speaker: Donna Beasley, Kelly Smith
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Customer Portal
Open to all portal users, this is an overview of the Customer Portal - navigation, case management, knowledge base, university and general review. As this is an interactive session, bring your questions and comments as well as recommendations for improvements.
Speaker: Dave Katz
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Thursday, May 20th

Roundtable Discussion - Transition from Print to Digital
Discussions on how users or companies are transitioning from a Print driven industry to a Digital driven industry. We'll also discuss how companies are able to track COGS back to revenue and what third party systems are used for this functionality. 
Speaker: Leslie Rietfors
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UK & European Media - Advertising & Non-Subs Diversified Revenue Streams
We look at the advertising opportunities and challenges faced by UK & European media companies - leading to adaptation, collaboration and diversification. There will be quick-fire examples of great creative, partnerships, native content, and diversified revenue streams. 
Speaker: Ben Edwards

Ask the Experts - Advertising
Get your questions answered with the Naviga Expert and Peers for AdBase or Naviga Ad.
Speaker: Jen Lisch, Tim Downie, Anna Carson, Vanessa Alcuaz
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Data Conversion Utility
Learn about tool and extraction scripts to move data from existing systems (SQL Server and Oracle).
Speaker: Diane Attanasio, Jamie Fuller
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