Farm Journal is the leading provider of agricultural content in the United States. With its continued rapid growth, the standardization and simplification of its digital operations quickly became a necessity. Through Indigo Trigger, a company that specializes in consolidating technology for media companies, Farm Journal began an evaluation of a number of different Lead-to-Cash platforms and ultimately selected the solution that would transfer their entire eco-system: Naviga Ad.

Read to find out how Farm Journal standardized and simplified its processes to grow its sales funnel while deprecating hundreds of spreadsheets.