How Naviga Ad helped The Philadelphia Inquirer bring its print and digital advertising systems under one lead-to-cash cloud portal

The Philadelphia Inquirer Case StudyThe Philadelphia Inquirer is the paper of record in Philadelphia, Pennsylvania, where it publishes a full slate of print and digital news products. The systems serving these publications and ads, however, were badly in need of alignment.

Read to find out how the Philadelphia Inquirer modernized and unified its advertising and sales infrastructure with a system to manage the entire print and digital advertising workflow from opportunity to cash.