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CASE STUDY

How Naviga helped McPherson Media Group consolidate and optimize IT systems from sales to content creation

McPherson Media Group serves an audience of more than 2.5 million people in the Australian states of Victoria and New South Wales. Locally owned and based in Shepparton, Victoria, McPherson distributes more than 505,000 publications per month, and its digital products draw more than 645,000 page views per month. 

Check out this case study to learn how McPherson Media Group was able to work with Naviga to unify its systems under one vendor, allowing their writers and ad reps to focus on their work and not the tools they're using.