Bayard is a media company of international scope with a unique history that goes back nearly 140 years. After outsourcing many aspects of subscription and publication management, the company found themselves cut off from their own subscribers. To continue growing in today's market, Bayard needed to find a solution that would allow them to take back control of their subscription database and drive sales.

In this case study, we share how Bayard partnered with Naviga to develop a 360-view of their customers and drive bulk digital subscriptions.