How a leading toy company is taking full advantage of all their intellectual property with RSG Rights

Toy Company Case StudyThe leading toy company was struggling. Despite owning some of the most globally well-known brands, those brands – some over 50 years old—were losing relevancy and the company was losing money. To find a solution, they engaged with RSG Media to digitize their documents and capture all the rights information in a single rights repository.

Read to find out how this leading toy company was able to turn things around and uncover 800 legacy brands they own that they are now able to monetize, opening vast new revenue streams.