If you deal with sales forecasting and accuracy, then you know it's a challenge for any business. In fact, even before the pandemic, Garnter found that "only 45% of sales leaders and sellers have high confidence in their organization's forecasting accuracy." With shifting ad models and revenue streams, publishing has become harder to forecast than most industries.
So how can publishers break the cycle and take the next step forward to bring more transparency, predictability and accountability to their ad sales pipeline?
In this new white paper, industry experts discuss:
- How to effectively track opportunities, pipelines, and customer communication
- Why a formalized and structured forecast review process helps you achieve higher win rates
- How to take the guesswork out of your forecasting and pipeline
Read the white paper to learn more!