The Audience Journey:
From Visitor to Reader
to Subscriber

2020 was a boom time for subscription media - in fact, some markets saw paid subscriptions increase by as much as 110% higher for some markets over 2019 numbers. On top of that, commercial publishers now consider subscriptions to be their most important revenue stream, ahead of all forms of advertising.

With consumers more willing than ever to invest in print and digital subscriptions, it's important for publishers to turn their eye to the reader journey in order to boost engagement and ultimately drive more revenue for the business.

In this new white paper industry experts discuss:

• The nine main paths readers take to become subscribers
• Why the path to subscription starts with the experience readers have before they subscribe
• What unique triggers convert readers into a paid subscriber based on their motivation and situation

Read the paper to learn more!